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at the core of every image is story | at the core of every story is image | people populate both

Tricycle Logic was founded by Oualid Mouaness in the year 2000 and has been supporting image creating talent and directors since its inception.  In this decade of rapid change, Tricycle and its creative partners continue to engage new talent, merge ideas, and explore media conduits that thrill and transcend.  Creating a social and artistic discourse is paramount.  We know we can't change the world, but we are happy to make a positive dent in it.



Oualid Mouaness is a freelance producer, writer, and creative director who has overseen the realization numerous commercials and music videos with RSA/Black Dog Films Films, HSI Productions and Anonymous Content collaborating with directors Floria Sigismondi, David LaChapelle, Diane Martel, Jonas Ackerlund, Robert Hales, and Meiert Avis among others. Mouaness’ independent documentary and narrative feature works include KITCHEN PRIVILEGES aka HOUSEBOUND (SXSW 2000), RIZE (Sundance 2005), and PARIS, NOT FRANCE (2009).  His directing work includes shorts films and promos.  



Tricycle Logic is a full service production company with access to a strong highly qualified talent.  Our focus is on bringing together people who have voice, vision, and supporting them with the teams to realize their creative endeavors. We like to support promising talent, produce and develop Ads, Films, Music Videos and Ideas. Let's talk and see how we can work together.  







Filmmaker Natalie Johns was born in Zimbabwe, grew up in South Africa and established her career in the London where she specialized in music television with Channel 4, MTV and production company Done and Dusted.  Johns has spearheaded many music for film projects around the world and worked with a diverse range of artists including Jay-Z, Spiritualized, the Rolling Stones, Gorillaz, John Legend & The Roots, Lenny Kravitz, REM, Morrissey and most recently worked alongside Amnesty International directing the Electric Burma concert for Aung San Suu Kyi.


Johns founded Dig for Fire in 2007—a new venture in storytelling and film, tailored for the digital age.  Commercial clients have included iTunes, Rock the Vote, Coca-Cola and more recently Natalie has acted as a director and creative consultant on all music film for Spotify during it’s launch in the US and ongoing marketing campaigns.


Natalie currently resides in Los Angeles and Brooklyn, NY.

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